Knowing your target

Unlike the television (especially what we have known over the years before the advent of digital terrestrial and satellite channels), the Web is not general, but for his vocation is a fragmented environment, decomposed into an infinite number of peculiarities: each of us, on the Internet, looking for what interests them by selecting from thousands of potential sources that best meets our needs.

Choose the topic to be addressed

Create a site that talks about everything, definitely, a choice old-fashioned (and complex). The first thing to do, then, is to understand what we want to talk. Certainly we want to deal with issues on which we know well and have a precise point of view. The problem does not arise, obviously, if we write for a website dedicated to our work, very different in the case where you want to start a business online from scratch.

If we do not yet have a clear idea on what topic to address in our website, we try to answer honestly the following questions:

• argument we can consider what the experts?
• what matters, in our opinion, has not been sufficiently addressed by other websites and blogs?
• what we want to talk?

After defining the subject we have to decide how to deal with such aspects and go deeper. And 'at this stage that it becomes crucial to have a good understanding of their target audience.

Knowing the users (and potential) of our website

It is clear that the more we know our users will be able to communicate information that is truly relevant and interesting for them. It is not unimportant to know, because the relevance or otherwise of our content is the key to the success of our work and is therefore able to determine the discriminating, or less, the success of a website.

Unfortunately we can not always conducting sophisticated market research to collect data about the behavior of our visitors, so it's early on that it plays a large part of the challenge. Enable interaction systems (such as comments or discussion forums) through which to communicate with users, strive to respond promptly and with courtesy to e-mail received from our customers, be Vigli on competitors' activities, be informed about the industry, etc.. are some of the actions we can take all''inizio of our journey.

At a later stage, when the site is first started and have a user base, we can refine our studies suggesting regular opinion polls to see if the contents of the site are welcome to readers to decide, or audibility issues addressed and which are not. Through surveys, in addition, we conduct demographic research to understand that small age years our visitors, where they live, what job they do, etc.., All useful information to refine the contents of the site and make them more and more members of the public who attended the our website.

A role is absolutely crucial for our analysis, then, is done through analytics tools such as Google Analytics or Shinystat. A system of complete and reliable statistics, as the two mentioned, can, in fact, provide a multitude of data about our visitors, routes of access, the pages of output, on time permaznenza, etc.. All atraverso invaluable information which we know the profile of those who visit us.

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