Web Marketing Articles

• Banners are dead. Long live the banner!

  Some say that banners are dead now because of the low CTR. But is it true?

• The right mix for advertising on-line: AdWords, Facebook Ads and brand-oriented campaigns

  Some assessment of the merits and defects of the main channel of advertising online.

• ADV track campaigns with Google Analytics

  Let's see how to plot the results of our marketing campaigns using Google Analytics.

• We find those who copy our content

  Let's see how to prevent others copying our content, creating duplicate content that would penalize, among other things, our positioning.

• Google Local Business: Enter an activity on Google Maps!

  Let's see how the Google Local Business, ie the ability to insert their business on Google maps!

• E-mail marketing: send an email success

  Please e-mail marketing is not easy. This article offers tips and techniques for writing an e-mail success.

• Present and Future of Social Media

  In this article we will review the main social networks by analyzing the current landscape of Web 2.0

• Link Building vs. Link Baiting

  SEO techniques to compare the two: build a network of links through social networks and content quality.

• The new interface for Google AdWords

  An overview of the main innovations introduced by the new AdWords interface

• The discovery of viral marketing

  Let's see what viral marketing and how it works, sometimes hinting at the historical success.

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