ADV track campaigns with Google Analytics

Google Analytics, over time, has established itself as a web analysis tool of reference thanks to the many features and constant updates that have made ​​him the best, most flexible, free software movement.

One of the most interesting is, of course, the ability to track the results generated by any type of campaign, whether carried out by means of mailings, banner or simple text links.

To permit Google Analytics to recognize your need, first of all, the campaign set up so that the software can identify those who come from a particular source. Doing so, in fact, it is easy estremamemnte and they do not need any configuration on the panel Analytics.
To activate the monitoring will be sufficient to act on the link campaign going to add GET parameters that are then "captured" and interpreted by Analytics to manage all data.

These parameters are as follows, the first three are required:

• utm_campaign: E 'the actual name of the campaign and servers to identify the product, service or quanta'altro we are promoting, a hypothetical e-commerce site that is taking action on marketing to sell a laser printer may, For example, set this entry, with "promo_stampante_laser";
• utm_medium: This parameter is used to identify the means by which the promotion takes place then: banners, newsletters, links, article, popups, etc. ..
• utm_source: You must specify the site or dealership that is providing the promotion, if, for example, are doing a campaign on the site www.libero.it put something like "libero_it";
• utm_content (optional): Identifies the specific advertising message, we suppose, for example, to use for the same country, different banners: This parameter can distinguish access from the yellow banner of the red piuttostoc h;
• utm_term (optional): Here you can specify keywords buy in the case of a campaign by search engines;

Let's take a practical example and suppose he wished to make a promotional campaign for TOPlist
Instead of using the simple link

 



 /

 

on which we may provide hypothetical dealership we purchased ads structured as a link:

From the first access this URL, Analytics will enable monitoring of the campaign.
As mentioned previously, only the first three fields are required, and in the composition of the url you can, of course, arrange them in any order.

As can often happen that we do not remember all the parameters and each time we do not have time to reread the guide, Google offers a tool for composing valid URL such a simple and intuitive.

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